New Delhi, Aug 31 (PTI) Viacom 18 on Thursday created a near monopoly in Indian cricket broadcasting sphere by bagging both TV and digital rights of the national team’s home series for the next five years with a cumulative bid of approximately Rs 6000 crore, beating Star India and Sony in a three-way battle.
The BCCI had invited separate e-bids for both linear (TV) and digital for best price discovery.
“Viacom 18 paid Rs 3101 crore (approximately) for digital and Rs 2862 crore for linear (TV). As has been the trend, digital has fetched more.
“With IPL digital rights being bought by Viacom for Rs 26,000 crore plus, they now have almost all the high profile cricket properties save IPL linear (TV) and ICC events,” a broadcasting industry source, tracking developments closely, told
Source: PTI News