Extreme E releases their calendar for 2022 season
(Motorsports news) The electric off road racing series is at the midpoint as it celebrates its first season as Extreme E has its eye on the future as it unveils the provisional Season 2’s calendar in 2022.
The electric racing series takes place in off-road locations as part of its mission to drive awareness of climate change issues, such as global warming, melting ice caps, rising sea levels, wildfires and extreme weather and desertification, whilst promoting sustainability and the adoption of electric vehicles to help protect the planet.
Alejandro Agag, CEO and Founder of Extreme E, explained: “We’ve had a hugely positive response to Extreme E throughout this opening Season, from governments to NGOs, who see great potential, not only for utilising our purpose driven sports platform to educate on climate issues, but also to showcase the solutions that they and the wider global community can all be part of.
“As we approach the tail end of our first Season, we wanted to be transparent about how our second season is shaping up in order to help enable our teams, drivers and partners to prepare. We’ve had lots of interest, both in retaining events in locations we’ve visited in Season 1, and from new locations and we are currently at a stage where we have multiple options for some of our races. As an engaged championship which aims to put fans at the heart of decision making, we are also keen to hear input and opinions on where we should go in future Seasons too.”
Provisional Extreme E Season 2 calendar (2022):
February 19-20: Saudi Arabia
May 7-8: Senegal / Egypt / Tanzania
July 9-10: Greenland / Iceland
September 10-11: Brazil / Argentina / Uruguay / Italy / Costa Rica
November 26-27: Chile
St. Helena, the former Royal Mail Ship will provide the championship’s floating centrepiece as they will carry the series’ vehicles, logistics equipment and paddock infrastructure as well as playing host to scientific research with its on board laboratory. This is done in a bid to lower the impact of the travel logistics compared to air travel.
Head-to-head races, known as an X Prix, will take place over two days as the area is no larger than 10 km2, with each team fielding a male and a female driver to compete in the race, including a Driver Switch incorporated midway. Course designers have carefully selected course options, which provide the most challenging, exciting action, using obstacles and features with elevation changes and jumps, to entertain the audience and also raise environmental awareness
Race organisers undergo thorough environmental, social and economic assessments of each location with a local third party, as they oversee the environmental protection, social inclusivity and fair practices. Extreme E in a systematic manner as they operate from water consumption, waste management, lighting on-site through to land management and ensuring the series races without a trace after the X Prix has finished.
Additionally, in each location, Extreme E works alongside governments and NGOs to implement positive legacy initiatives dependent on regional needs. Examples of Legacy Programmes in Season 1 have included; the funding of a turtle conservation project along the Red Sea coastline; the planting of one million mangroves with NGO TO.org and Oceanium in Senegal; cocoa agroforestry and Amazon conservation with The Nature Conservancy in Para state, Brazil; and the creation of a climate education syllabus for over 3,500 school children across Greenland with UNICEF.
Professor Carlos Duarte, Extreme E’s Climate Change Scientist said: “I have thoroughly enjoyed being part of Extreme E this year and very much look forward to continuing our good work into Season 2.
“The legacy and scientific aspects are a true cornerstone to the series and already this year I’ve been able to conduct research in Saudi Arabia and collect ice samples from the Russell Glacier with Extreme E. This championship gives me and my peers the opportunity to reach people outside of our usual networks, it gives us a voice to reach the masses and educate on climate issues and the solutions we can all be a part of.”
As well as providing a platform for climate and environmental awareness, Extreme E provides strong economic impact to the host countries. YouGov Sport, calculated the series’ inaugural event in Saudi Arabia contributed more than €47 million local value. These figures include employment of local personnel, logistics, transportation, local food ,beverage, provisions and hotel stays.
The media exposure of the Desert X Prix majorly factors in the overall economic impact. Extreme E’s broadcast in 190 broadcasting markets as they cater to 18.7million audiences which has resulted in an unprecedented media value of almost €32 million for the championship.
Extreme E has already surpassed its end of Season 1 targets on social media hitting 100 million video views, a 400 per cent increase in engagement plus more than one billion impressions across all digital platforms.
Also read: ABT CUPRA XE announces new design in IAA Mobility Show at Munich
Tottenham and Chelsea set to play world’s first net-zero carbon football match
(Football news) History is set to be made on September 19th when Tottenham Hotspur take on London rivals Chelsea in the world’s first net-zero carbon football match, branded #GameZero. Spurs have teamed up with Sky and COP26 to encourage everyone involved with the club including players, staff and fans to take sustainable actions on matchday.
Tottenham will also take part in reforestation projects to reduce emissions and carbon footprint and have urged fans to use public transport or cycle to the match against Chelsea. Chelsea will be travelling to Tottenham Hotspur Stadium on a coach that uses biofuel, a form of renewable diesel produced from food waste products. Players will also be using cartons instead of plastic bottles for water to minimize waste and demonstrate what solutions can be implemented for a zero-carbon future.
In an article you can read here, Sky Sports' managing director Jonathan Licht said: "We're proud to be working with COP26 and Tottenham Hotspur to make #GameZero the world's first net zero carbon football match at the elite level. We hope that by using the power of sport, we can inspire and support football fans to make simple changes to reduce their carbon footprint and make more climate-friendly choices."
Tottenham Hotspur chairman Daniel Levy said: "We are delighted to be the chosen partner of Sky on this ground-breaking initiative that will demonstrate the role our game can play in addressing the urgent issue of climate change. As the Premier League's greenest club, Tottenham Hotspur is passionate about our planet - we look forward to showcasing our wide range of sustainable measures that are already in place and encouraging our fans to take simple actions that can make a huge difference."
#GameZero is an important initiative by Tottenham, Sky and COP26 towards protecting our planet and if the initiative proves to be successful, it will undoubtedly encourage more football clubs in the Premier League and beyond to adopt sustainable practices and reduce carbon emissions. Tottenham are currently on top of the Premier League table, having won all three Premier League matches without conceding a single goal but will face a tough test against European champions Chelsea.
Extreme E in search of new superstars with the announcement of Rookie Invitational test
London (Motorsports news): Extreme E, the electric motorsport series designed to raise climate change awareness, has today announced the Rookie Invitational test as it seeks to welcome the next generation of off road racers.
The Rookie Invitational will start on Monday 25 October 2021 after the fourth round of the inaugural Extreme E season in Sardinia, Italy. Each of the nine Extreme E teams, will be allowed to test two drivers at the Rookie Invitational, one male and one female, in a bid to give more drivers the opportunity to advance in the world of professional motorsport and also join the electric racing revolution.
Each team will have the choice of the drivers it brings and those selected will join up with their respective teams for the duration of the Island X Prix in Sardinia to take part in the event. They will get to grips with the unique nature of the series and immerse themselves amongst the Extreme E paddock.
Also read: Five car final confirmed by Extreme E for Arctic X Prix
Drivers taking part in the Rookie Invitational will be given practice time in the car ahead of completing timed course laps. In between time out on the course, Extreme E will conduct a number of workshops focussed on careers in professional motorsport from drivers in the series, including 2001 Dakar Rally winner and ABT CUPRA XE driver Jutta Kleinschmidt.
Alejandro Agag, CEO and Founder of Extreme E, said: “I’m delighted to announce the Rookie Invitational at the penultimate X Prix of Season 1. It aims to offer drivers interested in competing in Extreme E the opportunity to not only get behind the wheel but immerse themselves in our unique series.
“The idea came about from various conversations with our teams that identified a gap in talent - particularly female drivers - so we wanted to organise this testing day to give more racers the opportunity to throw their hat into the ring and get behind the wheel of our all electric ODYSSEY 21. I’m looking forward to seeing which drivers the teams select, and the wealth of driving talent out there that just need that chance to show off their skills.”
Jutta Kleinschmidt, ABT CUPRA XE driver and President of the FIA Women in Motorsport Cross Country Rally Commission said: “I’m super happy that so many female drivers have the chance to race in Extreme E. The series is the only motorsport event where men and women are mixed 50/50.
“Through the series, and now the Rookie Invitational, we have the chance to discover even more female talents. It is a huge chance for all drivers dreaming of competing in Extreme E that want to prove their skills and talent. I'm very excited and looking forward to seeing a lot of applications. It is an honour to be part of the test programme and have the chance to share my knowledge from my years of experience.”
Extreme E flying high with British Airways
Extreme E, the pioneering electric SUV racing series, has announced that its hit magazine programmes – How to Build a Race Car, Electric Odyssey and Climate Changers have been included by British Airways for its exclusive in-flight entertainment channel, High Life.
High Life entertainment has been made accessible to passengers on all of British Airways’ long journey flights and gives the best choices of movies, sport, TV shows and interactive games.and other forms of entertainment. Tapping a potential audience of up to 1.4 million per month, High Life is considered to be one of the top and most widely watched in-flight broadcasting channels and boasts a multitudes of up-to-the-minute blockbuster movies together with classic TV favourites and jaw dropping documentaries.
The Extreme E is best suited for individuals who have the hunger for adventure and excitement. With exclusive behind-the scenes access to the creation and progression of this ground-breaking motorsport series, the program takes the viewers on a trail all the way from the championship’s beginning through to the mind-blowing race action, the people and brains behind the brilliant concept, as well as the stories of climate change, science, exploration and passion evolving around the series.
Also read: Extreme E teams up with award-winning sustainable brand GROUNDTRUTH
Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted that British Airways has chosen Extreme E’s magazine shows for its prestigious High Life entertainment package. Our sport for purpose championship has so many fascinating stories to tell – everything from the creation of the incredible ODYSSEY 21 electric race car to life on our ocean centrepiece, the St. Helena. These programmes add so much additional depth to the championship and extend the conversation outside of the racing itself.
“Extreme E’s plethora of behind-the-scenes content which includes the fascinating people, the technology, the science and the legacy initiatives, all make for compelling viewing not only for lovers of motor sport but for anyone with a sense of adventure and care for the environment and I’m confident they will delight and entertain BA’s discerning traveller.”
In Motor Sports news, Extreme E - a sport for purpose races in remote locations damaged by the climate crisis, and in each of those areas targets to make a long-lasting positive influence through its Legacy Programmes. The series is supporting turtle conservation along the Red Sea coastline, an educational programme in Greenland in collaboration with UNICEF and mangrove planting in Senegal.
Sport TV Portugal confirms deal with Extreme E for debut season
In motorsports, Extreme E, the world's first electric SUV race series, has signed a new broadcast deal with Sport TV in Portugal. Sport TV, based in Lisbon, is broadcasting the entire Extreme E X Prix, as well as race highlights, on its linear channels in both English and Portuguese. The championship's spectacular race action is also available to watch live on Sport TV's digital platform.
Sport TV, with five premium channels and one sports news channel, is Portugal's main sports-oriented cable and satellite television network. The station's broadcast reach also extends to African countries such as Angola, Mozambique, Guinea-Bissau, Cape Verde, So Tomé and Principe, and Equatorial Guinea, where Portuguese is the official language.
As part of its agreement with the European Commission, Portugal, like many other countries, is under pressure to dramatically reduce harmful carbon emissions. One way it has done this is by expanding access to electric-powered public transportation, a move that has already helped to reduce CO2 levels substantially, primarily in urban areas.
Extreme E aspires to showcase electrification and performance while raising awareness, promoting action, and emphasizing the consequences of climate change through its top-tier broadcast package. By focusing on the environment through racing, consumers are encouraged to choose electric transportation as a way to decrease their personal carbon footprint and contribute to the shortening of the climate emergency.
“Extreme E is happy to be joining Sport TV's existing and wide-ranging sporting line-up in Portugal, as well as the Portuguese-speaking regions of Africa,” said Ali Russell, Chief Marketing Officer at Extreme E.
“Extreme E’s mission to race without trace whilst simultaneously raising awareness of climate issues, means it is vital that our series reaches as many audiences on as many platforms as possible throughout the world. Working with Sport TV not only provides viewers in Portugal and its African regions with a thrilling and innovative motorsport championship, but also helps convey the benefits of electrification through our brilliant and entertaining broadcast package.”
Extreme E is a competition that not only features short, swift, exciting wheel-to-wheel racing, but also has a larger purpose that revolves around the environment, which is regrettably under jeopardy. This year, the series travels to five different locations, all of which are afflicted by environmental challenges such as desertification, ice melting, plastic pollution, and rising carbon emissions.
Extreme E is a sustainable motorsport that uses a number of strategies to lower its carbon footprint, from racing electric SUVs to zero-emission hydrogen fuel cell car charging, but it goes even farther and wants to be net-carbon zero by the end of its inaugural season.
On the 28th and 29th of August, the Arctic X Prix will be held in Kangerlussuaq, Greenland.
Extreme E to be broadcasted on Seven Network
Sports News: Seven Network has confirmed that it will broadcast Extreme E an innovative electric series on its free to air network and on 7plus, a market-leading BVOD platform. It is a part of Seven West Media. Seven Network will air Extreme E programmes throughout leading cities like Sydney, Melbourne, Brisban, Adelaide, Perth, and regional Queensland.
Seven will air Extreme E’s one-hour highlights programmes which will feature the best electric-SUV race action from remote places across the planet that are affected by the climate crisis. The championship has been to Saudi Arabia’s deserts in April and the beaches of Senegal in May. Their next stop is Greenland in August where Molly Taylor and Johan Kristofferson along with off-road legends will battle it out for racing honours on the edge of the ice cap. The aim is to bring the focus on the effects of climate change in that part of the world.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Australia is a hugely important territory for Extreme E and so we are delighted that its premier network Seven will be broadcasting our excellent highlights shows.
“Australia is undoubtedly way ahead of the curve when it comes to concern for the environment so I am confident that audiences here will really identify with what is at the heart of Extreme E. Our mission to race without trace whilst simultaneously raising awareness of climate issues, means it is vital that our series reaches as many people as possible throughout the world.
“Working with Seven not only provides viewers in Australia with a thrilling and innovative motorsport championship – and one that Australian female superstar Molly Taylor happens to be leading – but also helps convey the benefits of electrification through our entertaining broadcast package.”
Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said: “We’re rapt to add Extreme E to Seven’s unrivalled motorsport line-up, starting with the highlights of next month’s Arctic X Prix in Greenland. Extreme E is an exciting new format fans will love and the Aussie public will get right behind Seven motorsport’s own Molly Taylor as she bids to take out the inaugural championship.”
“It adds to a massive year on Australia’s Home of Motorsport, which already includes the Supercars Championship – headlined by October’s iconic Bathurst 1000 – and the TCR Australia Series.”
Extreme E expands audience reach with National Geographic in Latin America
London: In the latest motorsports news, Extreme E, the electric motorsport series has announced today that National Geographic will broadcast its magazine programmes - ‘How to Build a Race Car’, ‘The Electric Dream´and ‘Climate Changers’ - along with all of its debut season X Prixs on a delayed basis in its region of Latin America. The programmes will be televised in both Spanish and Portuguese.
In its debut season, this very entertaining ‘sport for purpose’ series has already got off to a rocking start with two amazing events – the first in AlUla, Saudi Arabia, in April followed by the most recent in Dakar, Senegal.
Millions of fans around the globe sat glued to their screens as motorsporting stars like Sara Price, Kyle LeDuc, Jamie Chadwick, Mattias Ekström, Molly Taylor and Johan Kristoffersson, took on the championship in their monster ODYSSEY 21 race cars on gravel, rocks and stunning sand dunes – not only with the objective of taking home the prestigious Extreme E trophies, but also with the goal to create awareness regarding the adverse effects of climate change on these fragile locations.
Alongwith the racing, the Extreme E team also implements Legacy Programmes within the areas it visits with a view to bring about positive change.
Ali Russell, Chief Marketing Officer at Extreme E said: “Extreme E is delighted to have secured National Geographic as a broadcaster. The channel is famed for its brilliant and fascinating documentaries on science, adventure, nature and environmental topics, all of which are subjects close to the heart of our championship.
“As well as our great racing, Extreme E is in essence, a ground-breaking adventure for all of us. I believe that the stories behind the series, the people involved, our legacy projects and even the history of our floating centrepiece, the St. Helena, will delight and inspire National Geographic’s audiences. Coupled with our on-going scientific research into the effects of climate change and what can be done to lessen the terrible damage that its causing, makes for a broadcast that is as captivating as it is eye-opening and we want to share this with as many people as possible.”
Following the first two X Prixs in Saudi Arabia (3-4 April) and Senegal (29-30 May), Extreme E now moves on to Greenland (28-29 August) with the last two race venues to be confirmed. By holding races in locations that are suffering due to the environmental crisis, such as deserts and the Arctic, the objective is to increase viewers' interest and awareness in environmental issues.
Extreme E ramps up preparations for Arctic X Prix
In motorsports news, with Extreme E’s Arctic X Prix less than two months away, the electric off road racing series have completed their latest recce in Kangerlussuaq for it’s very first motorsport event.
In a press release, James Taylor, Chief Championship Officer at Extreme E said, “It has been a fantastic trip out to Greenland and the team continues to work closely with the Greenlandic Government, the people of Kangerlussuaq and our production partners to ensure we can put on a truly spectacular event.
“I’m really excited by this X Prix for a variety of reasons: bringing the very first motorsport event to Greenland, working with UNICEF to educate youngsters on climate change, the breathtaking landscape and the racing it will offer, plus of course the fact we will be at the heart of the climate crisis, where you can see with your own eyes the devastation being caused by global warming.
“I can’t wait to return in August and use our racing platform to educate on measures we can, and must, all take to help against the biggest challenge of our time – climate change.”
The electric off-road series are not just looking at the race course but the operational and logistical aspects as well. Championship driver Timo Scheider, who was entrusted with the task of developing the course alongside the sporting team had this to say, “I was really, really excited to go to Greenland as it’s one of the few places in the world I haven't seen so far, and after facing the glacier so close and more or less touching it, it was pretty special for me, and also racing right next to it was an outstanding feeling.
“The course will include elements which we have haven't seen so far in Extreme E, so that's why I'm excited to see again what the drivers will see and how they will like it. It’s different in terms of innovation and the surface we have, so we will face some areas with sand, gravel, stones and even drops, which will be exciting for everyone. I’m really looking forward to the race weekend.”
Also read: Extreme E announce Eleven Sports as latest broadcaster
Despite its picturesque settings, the race will be held in Greenland to highlight the climate crisis. Scientific research has led to an understanding that the Arctic is warming at three times the global average due to climate change resulting in a loss of sea ice.
Professor Peter Wadhams, Head of Extreme E’s Scientific Committee, said: “The loss of sea ice has serious implications for the climate of the planet. But even more serious in many ways is what we will be investigating in Greenland - the accelerating melt of ice from the Greenland ice sheet, which is leading to a much faster rise in global sea levels.
“The ice sheet is melting at a record rate in summer. When we were last in Kangerlussuaq in August two years ago we encountered a record loss of ice from the ice sheet in a single day – 12.5 billion tons of water melted and of course ended up in the ocean, causing faster sea level rise.
“This record may get beaten this year, given the extraordinary air temperatures which we have been experiencing. The melt, and the rise in sea level, are accelerated even more by the fact that the ice surface is dirty with sediment, dust and plankton. This is left behind when the ice crystals melt, to produce what is called "black ice", which absorbs radiation very effectively. We will be studying the origin and nature of black ice and its power to speed up ice melt.”
Hjörtur Smárason, CEO at Visit Greenland, said: “Extreme E is a perfect match for Greenland. The innovative mindset and focus on sustainability fits how Greenland aims to develop as a tourism destination. With its grand glaciers and the Ice Sheet, Greenland offers a chance to explore climate change in action, giving guests an opportunity to unplug into nature and experience pure silence in an otherwise busy world.”
The Arctic X Prix will be held on 28 - 29 August and will be broadcasted globally through ITV, Sky Sports, BT Sport, BBC, Fox Sports amongst many others.
Extreme E announce Eleven Sports as latest broadcaster
London: In the latest Motorsports News, Extreme E, the Off-road electric race series on Wednesday announced its partnership with global media group Eleven Sports to take the championship’s X Prixs to motorsports lovers in multiple markets.
Eleven has gained the rights to the series's live race coverage along with its behind-the-scenes magazine programme, preview, and review shows for its new global streaming platform ElevenSports.com and for Eleven Sports Belgium. Eleven’s coverage will be available in languages like English, French, Flemish and German.
ElevenSports.com is all set to reach millions of fans annually and stream thousands of hours of sport. The partnership will deliver Extreme E to audiences in over 140 nations worldwide, on a non-exclusive basis.
Eleven Belgium is the major sports platform in Belgium and Luxembourg, with a rights portfolio that features the Belgian Pro League, LaLiga, Bundesliga, NBA, UFC, and more.
Eleven subscribers in Belgium and Luxembourg will be able to enjoy all the latest action from the Extreme E series via Eleven Belgium’s award winning OTT and linear channels.
Also read: Our hard work paid off in Saudi but we are fully focused on X Prix in Senegal - Johan Kristoffersson, Rosberg X Racing
The opening Extreme E X Prixs from Saudi Arabia and Dakar, Senegal, have already mesmerized audiences around the globe. Eleven will now further strengthen the coverage of the Championship. The aim of the game - to showcase the benefits of electrification through motorsport, along with shining the spotlight on the adverse effects of climate change.
Ali Russell, Chief Marketing Officer at Extreme E said: “We are delighted to have extended Extreme E’s viewing reach globally with Eleven Sports. Our opening races have delighted audiences around the world with the thrilling new race format and high drama. We have proven that Extreme E’s sport for purpose is not only a must see for fans, but it also marks a new era of racing that highlights the benefits of electrification whilst at the same time shining the spotlight on the climate crisis with the storytelling around the championship.”
Guillaume Collard, ELEVEN Belgium & Luxembourg Managing Director and Group Chief Rights Acquisition Officer, added: “Extreme E is already proving itself to be a hugely exciting competition, with a vital climate change message at the heart of the race. We’re delighted to be bringing the competition to our audience in Belgium and Luxembourg as well as using our transformational digital platform elevensports.com to provide passionate motor sport fans in over 140 markets with the opportunity to enjoy all the action from the Extreme E championship.”
Electric off-road motorsport series Extreme E expands broadcast reach to Russia with Motorsport TV
Extreme E has officially confirmed today that Motorsport TV Russia will broadcast the electric SUV motorsport X Prixs which will include magazine shows, race highlights, reviews and previews in English and Russian.
Motorsport TV Russia is a subsidiary of Motorsport Network, a platform for motorsport lovers that allows subscribers to access over 125 series, 1000 live events and 3000 hours of on demand content including Extreme E and Formula E.
As one of the countries most vulnerable due to climate change, Russia has seen an increased interest in electric mobility. The country has set a new record of electric car sales for the second year running, outpacing Scandinavian countries. Compared to 2019, the last year saw a 95% increase in electric car vehicle sales, partly due to custom import duties being removed from EV vehicles as well as increased awareness of environmental concerns.
In a press release, Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E is delighted to be reaching Russian audiences through Motorsport TV. Russia is a hugely important region for our series and coupled with the fact that there is an increasing interest in the EV sector here, makes me even more pleased to be bringing viewers our unique and thrilling electric racing package.
“By shining a spotlight on the environmental crisis through our sport for purpose series, we hope to not only raise awareness amongst audiences, but also highlight changes that can be made to live a less carbon-intensive lifestyle and protect our planet.”
Ksenia Bortova, Editor-in-Chief at Motorsport TV Russia, said: "We are very happy to broadcast Extreme E on our TV channel and spread the word about this amazing new championship to the Russian-speaking audience. I am sure that such a project will attract the attention of Russian fans and ecology supporters. It is clear that the topic of ecology and green energy is amongst the most important all over the world now while Russia covers about one-eighth of the world’s land surface.”
Extreme E’s ‘race without a trace’ has brought together some of the biggest names in motorsport such as Lewis Hamilton, Nico Rosberg and Jenson Button along with American motorsport legends such as Chip Ganassi and Michael Andretti. The series also features both male and female drivers in a bid to promote gender equality. The next race is the Arctic X Prix in Kangerlussuaq, Greenland from 28-29 August.
Extreme E founder Alejandro Agag bestowed with Autocar's Motorsport Hero Award
London: Extreme E's Founder and CEO Alejandro Agag, has been honoured with Autocar’s Motorsport Hero Award, a recognition given to an individual who has made a significant impact on motorsport and, in turn, the wider automotive industry.
The Awards themselves identify and celebrate the most extraordinary motoring accomplishments over the past 12 months and the individuals responsible for taking the industry forward.
Agag first entered the electric motorsport world in 2014 while he launched the ABB FIA Formula E Championship before going on to develop Extreme E, which had its inaugural race earlier this year. Both championships aim to demonstrate electric mobility and encourage cleaner technologies through the power of sport.
Alejandro Agag, Founder and CEO of Extreme E, said: “I’m delighted to receive this award from Autocar. It is a true recognition of the achievements we have made in driving the electric conversation through motorsport. I’m very proud of what both Formula E and Extreme E have achieved and I look forward to ensuring they go from strength-to-strength as we look to support the fight against climate change.”
Mark Tisshaw, Autocar Editor said: “With his leadership of both Formula E and the new Extreme E championships, Alejandro Agag has shaken up the motorsport world with provocative and challenging ideas. He has defied the many sceptics of an electric single-seater series to grow Formula E into a world championship that has attracted some of the industry's biggest manufacturers, and with Extreme E Agag is now showing that motorsport can address issues such as sustainability and climate change.”
Extreme E is now done with two of its five X Prixs in its inaugural season – the Desert X Prix in Saudi Arabia and Ocean X Prix in Senegal – and is now looking forward to the Arctic X Prix which will be held in Greenland at the end of August.
Content distribution platform Socialie collaborates with electric off road racing series Extreme E
Extreme E has announced a collaboration with leading content distribution platform Socialie to enhance the electric off road racing series’ management, distribution and ROI of social media content. This includes race coverage, environmental objectives and behind the scenes stories of people and places with coverage from drivers, teams, partners, stakeholders and media.
Since 2016, Socialie has boasted clients such as ATP Tour, WTA, UFC, FIBA Media, European Tour amongst others. The company is known for maximizing the social ecosystems of brands and delivering fast, impactful content and utilizing advanced sharing mechanisms.
With this partnership, Extreme E will be able to deliver content from remote locations direct to their Socialie account which will them be redistributed, retaining full visibility of social analytics across drivers, teams and stakeholders social accounts.
Ali Russell, Chief Marketing Officer at Extreme E said: “Extreme E’s collaboration with Socialie means we can fully realise the potential of our outstanding visual content as well as amplify the environmental, electrification and equality messaging behind our unique sport for purpose series.
“The modern social media landscape presents enormous opportunities for Extreme E, not only as an emerging and innovative sport but one with a vital narrative to deliver, and we’re excited to take that further than ever before.”
Kristin Adams, Socialie CEO and Founder said: “We are excited to be working with Extreme E during its inaugural season. The championship is highlighting the impact of climate change through sport but also through the media.
“By using Socialie, Extreme E is empowering its drivers, teams and other influential stakeholders to easily share and amplify this very important message across social media to showcase the unique events and raise awareness for the need to protect the environment. We are proud that Socialie has been chosen as its platform to achieve this.”
Extreme E will now head over to Greenland (28-29 August) for it’s next race. The series aims to highlight the climate crisis by holding races in locations that are most vulnerable. As the series has a unique viewing format without spectators, fans can watch the races live via social media. Extreme E also transports equipment through its floating centerpiece, St. Helena to reduce the Championship’s carbon footprint.
I want to inspire girls around the world to get involved with motorsport - Molly Taylor, Rosberg X Racing
Australian driver Molly Taylor is in high spirits, having recently won the Saudi X Prix with teammate Johan Kristofferson in the inaugural race of Extreme E, an all electric motorsport series. Having grown up in a motorsport family, Taylor’s mother was a professional co-driver for 18 years and won three Australian titles. For an industry largely dominated by men, Extreme E is giving women an equal platform to showcase their talent and drivers such as Molly Taylor are a breath of fresh air in a tournament focused on bringing awareness to the climate crisis and sustainability.
In an exclusive interview with SPOGO, Molly Taylor speaks about whether she has a competitive advantage due to her rally experience, driving on the desert terrain of Saudi Arabia, gender equality in motorsport, the ODYSSEY 21 and more!
Q 1) You are the only female winner of the Australian Rally Championship, how much of an advantage is that experience in competing at Extreme E?
Ans: “I’m really proud to have won my national rally championship back home, but I think I get more of an advantage from my experience of competing in rally competitions for a number of years – not just my championship year in Australia. Extreme E is a highly-competitive field, so everyone at Rosberg X Racing is committed to calling on their experience to make sure we remain competitive as a team.”
Q 2) Do you have any pre-race rituals or superstitions that you follow? How challenging was it to drive on a terrain like the one in Saudi Arabia?
Ans: “I don’t have any superstitions, but do like to take a moment to visualise the course in front of me and focus on the challenge of racing the ODYSSEY 21. The terrain in Saudi Arabia was really difficult to navigate as new ruts were appearing with every lap we completed. I had a big moment in one of the time-trials on the Saturday but managed to keep control – that was a wake-up call!”
Q 3) How important is a series like Extreme E to develop female racing talent and to promote gender equality in motorsport?
"Equality is a huge part of sustainability, and this series, our team and one of my personal biggest passions is improving equality. Extreme E is the first racing series to feature male/female driver line ups at each team, and I hope to use my platform as an FIA Girls on Track ambassador as well as driver in Extreme E to inspire girls around the world to get involved with motorsport, which has given so much to me.”
Q 4) How does the ODYSSEY 21 compare to other rally cars you have raced with? What role have you played in tailoring the car to your specifications?
Ans: “The ODYSSEY 21 is unlike any other car I have driven. Firstly, it’s massive! It also has a serious amount of power [400kw] and delivers it instantly when you apply the throttle because of the electric motor. It’s very difficult to compare it to the Subaru I race in the Australian Rally Championship in every sense, but working with Johan and the team to better understand how we can get the most out of it has been a lot of fun and we can’t wait to continue at the next race in Senegal.”
Q 5) What excites you the most about Extreme E as compared to other rally races?
“It’s unlike any other racing series that has ever existed, and that for me is the most exciting part of Extreme E. We’re racing in 400 kW (550bhp) all-electric SUVs that will help shape the future of off-road electric mobility in some of the most extreme environments in the world, and all with the goal of raising awareness about the biggest threat to mankind today: climate change.”
Extreme E’s remote operations to be powered by Zenobe’s second-life battery technology
London: UK’s premier independent owner and operator of battery storage and EV fleet specialists, Zenobe will be offering a second-life battery to supply power to Extreme E’s site operations which includes the team garages and critical broadcast infrastructure, facilitating the Championship achieve its net-zero target and underlining the power of a circular economy.
The battery’s first life had itself operating in Sweden, as it helped in bringing cleaner air to Stockholm as it powered an all-electric bus in the heart of the city. In its new life, the battery will make use of its remaining unexploited capacity to power site operations at the Extreme E and will travel around the world powering the Championship as it will race in locations that have been adversely affected by climate change.
The former bus battery, now beginning its new life is on board at the St Helena Extreme E’s floating centerpiece, which is also due to reach Dakar today, all set to be put to work by Extreme E in Lac Rose, Senegal. It will be operating in some of the world's most extreme environments, which includes the bitter cold of the Greenland Arctic, the heat of the West African coastline, and the close humidity of the Amazon rainforest.
Zenobe, as the Official Energy Storage Supplier for the maiden edition of Extreme E, with it's second-life battery will enable the championship to maximise the consumption of renewable energy generated onsite, to help the series sustainably reinvent motorsporting operations. The battery, in its first life on a bus, saved nearly a thousand tonnes of CO2. Now it will help Extreme E series save approximately fifteen tonnes of CO2 per year, in its second life.
Zenobe, with this path-breaking second-life battery, is backing Extreme E’s mission to encourage a more sustainable world. By extending the battery's life by many years, the project underlines the enormous capabilities of batteries, even after their first life. As businesses around the world look to decrease emissions and go green, this second-life battery project highlights the importance of a circular economy and is the first of Zenobe's many upcoming second-life projects 2021.
Steven Meersman, Co-Founder and Director at Zenobe, said: “We are proud to be partnering with Extreme E, an organisation that shares our passion for using electrification to enable a cleaner, greener future.
“Reusing is absolutely central to this. At Zenobe we are dedicated to advancing battery application with a particular focus on what happens to EV batteries at the end of their lives on vehicles. Our growing second-life battery operations solve this issue, as we reuse batteries from our electric fleets across Europe and close the loop.
“As the world continues to drive towards its net-zero goal, Zenobe is committed to leading the charge towards a circular economy, embracing second-life battery technology and championing its vast capabilities.”
Alejandro Agag, Founder and CEO of Extreme E said: “We are proud to be working with Zenobe to provide a second life for this former bus battery.”
“As a series we are committed to minimising our carbon impact at all levels, and becoming a platform for renewable energy solutions which have wider world use. This battery will now play a very important role in powering our paddock operations, ensuring that it is not just on the race track where we can showcase our low carbon solutions to everyday issues.”
The Extreme E season began with the debut race in Saudi Arabia on April 3 and will now travel to Senegal (May 29-30), Greenland (August 28-29), Brazil (October 23-24) and Patagonia (December 11-12).
Extreme E hopes to raise awareness of climate crisis through motorsport
Extreme E has an ambition to reinvent motorsport with it’s outlandish electric SUV off road racing series. It’s a concept like no other motorsport championship and this seemingly impossible dream has been made into a reality by Alejandro Agag, the founder of Formula E. The five locations are based on different environments - ocean, desert, arctic, rainforest and glacier with the objective of using motorsport as an instrument to highlight the damage to some of the most vulnerable ecosystems on our planet.
In an exclusive interview with SPOGO, series founder Alejandro Agag talks about how it all began, the social aspirations of Extreme E, the challenges faced in making it a reality and the goal to raise awareness to help save our planet.
As founder and CEO of Extreme E, how did the idea formulate and what was the process that led to the idea becoming a reality?
Following the success of Formula E, I wanted to take our electric mission one step further and highlight the climate emergency – one of the biggest challenges the world is facing - through an exciting new motorsport.
Extreme E takes electric SUVs to some of the most remote corners of the planet to show damage to the environment and inspire change, by showcasing less carbon intensive ways of living. Through the Legacy Programmes at each race location, we will leave a long-lasting positive impact on the areas we visit and it has taken a lot of hard work securing locations, teams, drivers, partners and scientists.
The goal of Extreme E from a social standpoint is to highlight the effects of climate change and endangered habitats using motorsports. How do you plan to do that?
We hope to highlight the effects of climate change through the power of sport, after all 24 out of 25 of the most watched TV broadcasts ever have been about sport. As we won’t have spectators on-site our broadcast product is one of the main ways we speak to our audience, so we are creating a very innovative product in terms of the racing including graphics and overlays, but also a magazine show which tells the stories of the locations and the issues faced, plus the people involved.
How different is Extreme E compared to other motorsport events?
In some ways very similar, we will have exciting racing, but in other ways very different, as we are using motorsport to highlight the climate emergency.
We have a couple of world-firsts in the motorsport world including the stipulation teams must field both a male and female driver in a bid for gender equality. We will also be using a hydrogen fuel cell to charge our electric SUVs emissions free, so in that sense we are very forward thinking.
From a sustainability point of view we aim to be net carbon zero by the end of our first race and we are doing everything we can to make that happen, from keeping the championship’s carbon footprint as low as possible in its operations, for example, using a ship, the St. Helena, instead of air freight, right through to trophy creation – these will be made from recycled plastic.
What are the challenges you have faced in making Extreme E a reality?
There have been a few challenges like any start-up, but I would say we are in pretty good shape, we have incredible teams, drivers and a host of global broadcasters so despite the challenges things have really moved forward.
How has the COVID-19 pandemic affected your plans?
It has made everything harder due to the travel restrictions, we haven’t been able to complete as many site visits as we would have liked, but all in all, COVID really hasn’t stopped us. In 2020, we were in the preparation phase in terms of signing teams and partners and we were lucky that we could really carry on during COVID.
How do you plan to generate interest in Extreme E and gain acceptance from the motorsport fans especially considering that no fans will be allowed to be at race venues?
Already we feel like there is a massive amount of excitement from motorsport fans about Extreme E, you just have to look at our social media. Not having spectators on-site was always our plan, so it is through our engaging broadcast product that we will reach fans.
Tell us more about the virtual hospitality packages available for each race?
Virtual hospitality is incredibly interesting, it’s a great concept that the team came up with and I think to bring great hospitality to people’s homes you need to offer premium access and the opportunity to be able to see behind the scenes as well as tailored content specifically for them so they feel they are one step closer to the event than everyone else watching on TV. You can send merchandise to the homes and even a chef to prepare special food, and one of the brands associated with us could take them for a spin in an electric car around their homes or in their city. There are many things you can think of with virtual hospitality, and we are very excited about it.
What impact do you hope to create from the inaugural season of Extreme E?
I hope we will raise awareness of the climate crisis, but go beyond that and encourage people to take action, big or small, to reduce their carbon footprint to help save our planet.
In our specific race locations, we will leave a long-lasting positive impact through our Legacy Programmes which include planting one million mangroves in Senegal, empowering young climate changemakers in partnership with UNICEF in Greenland and reforesting 100 hectares of the Amazon rainforest.
Extreme E's documentary series 'Electric Odyssey' hits global screens
London: The brand new electric off-road racing series, Extreme E is creating a magazine show – Electric Odyssey – to tell the stories of the Championship surrounding racing, its equality stance and its missions around the environment and climate change.
Two of the twenty episodes are now available to watch - with the third episode being released today - on TV screens through a wide board of global broadcasters in 180 nations which includes ITV in the UK, FOX in the US, Canada and Asia, TV2 in Hungary, Cosmote in Greece, ORF in Austria, SuperSport in Africa and TVNZ in New Zealand.
The 26-minute episodes target the climatically aware viewers with a passion for adventure, and with terrific behind-the-scenes access regarding the building and progression of this innovative motorsport, the shows take the viewers on a journey through all of the Championships racing action along with sporting insight and its stories of climate change, sustainability, science and exploration to keep the dialogue alive between each X Prix.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Electric Odyssey is a great series creating additional depth to the storytelling of the championship and extending the conversation outside of our five events in 2021. The plethora of behind-the-scenes sports shows focusing on football, basketball and Formula One for example show the appetite for this kind of content. But more than that, launches of channels like WaterBear – home to Extreme E content – demonstrates the importance of telling the wider stories of the series outside motorsport.
“I’m delighted that so many of our global broadcast partners are airing this unique content that gives a true insight to the people and personalities behind our unique sport for purpose.”
The episodes are being crafted by Extreme E Studios – a joint venture between Aurora Media and North One and air from now till January 2022. The shows will also feature stories of every racing location, Extreme E’s floating centrepiece the St. Helena along with the environmental crisis and the climate issues each race aims to bring into limelight.
Chris Carpenter, Senior Producer at Aurora Media said: “Extreme E isn’t like many other sporting properties, there’s so much more narrative than just the racing. The Electric Odyssey series gives us a fantastic opportunity to delve deeper into the many other aspects of this championship.
“It’s not just a sports magazine show - it’s a hybrid of content. Along with the incredible racing we’ll be including features about climate science, adventure travel, sustainable technologies and cultural & historical insights. All with the incredible natural back-drop of each event location.
“It’s going to be quite the adventure to make the series but a challenge we are relishing.”
The second and third episodes focus on Extreme E’s debut X Prix in Saudi Arabia, which highlight desertification and the series' Legacy Programme to support turtle conservation in The Red Sea.
Lac Rose is Extreme E's next stop in Dakar, Senegal for the Ocean X Prix. The Electric Odyssey shows regarding this race will underline climate challenges in the area, the ocean crisis as well as the Legacy Programmes that include planting one million mangroves along with supporting local community project EcoZone, and of course all the motorsporting action featuring some of the greatest names in motorsport.
Extreme E confirms broadcasting agreement with SuperSport
Electric off road racing series Extreme E has confirmed a broadcast contract with SuperSport, expanding its reach to over 50 countries in Sub-Saharan Africa including Nigeria, Uganda and South Africa. Based in Johannesburg, SuperSport International broadcasts some of the biggest sporting events such as the Premier League, PGA Tour, Moto GP, Formula 1 etc. The broadcast of Extreme E will be aired in English and French on SuperSport Motorsport, Blitz, Grandstand and can also be streamed on www.SuperSport.com and the SuperSport app.
In a press release by Extreme E, Ali Russell, Chief Marketing Officer at Extreme E said: “We are thrilled to have reached this agreement with SuperSport. The emerging African market is hugely significant for us. SuperSport’s reach in Sub-Saharan Africa is unparalleled, making it an excellent addition to our broadcasting roster.
“Extreme E is so much more than just a race series – it’s an opportunity to tell a story. Audiences in the Sub-Saharan region have had the issue of climate change brought into sharp focus in recent years, and with Extreme E we hope to raise awareness further than ever before in a region where so much is at stake.
“The impacts of climate change can be devastating, and nowhere is that clearer than in this region, where increasing temperatures and declining rainfall is threatening already strained food security, whilst intensified flooding is damaging fragile shelters and increasing the spread of deadly diseases like malaria and dengue fever.”
Marc Jury, SuperSport Chief Executive said: “This is a wonderful addition to SuperSport's content slate, not least because we are in the business of storytelling and the narrative of Extreme E is so compelling. We are delighted that the calendar takes place in Africa, too, where the market is vibrant and has an appetite for motorsport."
After Extreme E’s inaugural race in Saudi Arabia, the teams are on board St. Helena yet again to travel to four of the planet's most remote locations to highlight the climate crisis impacted on these ecosystems. Extreme E is the world’s first gender-equal motorsport series consisting of a male and female driver in each team. Their next race will be held in Lac Rose, Senegal on 29th - 30th May followed by Kangerlussuaq, Greenland (28-29 August), Pará, Brazil (23-24 October) and Tierra del Fuego, Argentina (11-12 December).
Japan's J SPORTS confirmed as Extreme E's latest broadcaster
According to a press release by Extreme E, the path breaking electric SUV racing series, announced on Friday that Japan’s biggest sports broadcaster, J SPORTS Corporation (J SPORTS), is airing the Championship on its linear channels, J SPORTS 1, J SPORTS 2, J SPORTS 3 and J SPORTS 4. Each five of this year’s X Prix are being broadcast with Japanese subtitles, starting with the exciting inaugural event which was aired live from Saudi Arabia. Additionally, viewers in Japan were also able to watch streaming and highlights of the season opener on J SPORTS’ On Demand, the digital platform of J SPORTS.
Ali Russell, Chief Marketing Officer at Extreme E said: “Our broadcast agreement with J Sports allows Extreme E to reach a huge Japanese audience with our sport for purpose series. J Sports is well-known for its exceptional coverage of major sport including our sister championship, Formula E – and I am confident that last weekend’s incredible Extreme E season opener from Saudi Arabia delighted its discerning audiences in Japan as well as everyone else who saw it from around the world.
“As a sport without spectators on site, it is vital that our series can be seen by as many people as possible and the only way to do that is through a screen. We look forward to bringing our next four X Prixs to J Sports’ audience – as well as sharing Extreme E’s wider messages around electrification, environment and equality.”
Yoshinori Konno, Vice President and Director at J SPORTS, said: “We are celebrating the amazing debut of this innovating electric SUV racing series. It is our great pleasure that J SPORTS is partnering with Extreme E and will deliver all the races during its inaugural season. As the leading sport-dedicated broadcaster in Japan, we also feel esteemed about supporting this promising project with the mission of enlightening public awareness of issues including climate change as well as gender equality.”
After the Championship debut in Saudi Arabia earlier this month, the championship will now visit Senegal on 29-30 May, followed by Greenland during 28-29 August, Brazil on 23-24 October and finally Patagonia during 11-12 December.
By scheduling races in the regions that are enduring severe effects of the environmental crisis, like the tropical rainforests and the Arctic, the objective is to increase audience awareness and interest in climate issues.
The series also features a unique viewing format, as races will be taking place without spectators as part of Extreme E's commitment of reducing the series' carbon footprint. Additionally the Championship is transporting requirements for each X Prix via sea through its floating centrepiece, the Wonderful, St. Helena.
beIN SPORTS bags Middle East & North Africa rights to debut Extreme E season
According to a press release by Extreme E, beIN MEDIA GROUP, the global sports and entertainment group, has acquired the non-exclusive broadcast rights to the debut season of environment-conscious racing series Extreme E in 24 countries in the Middle East & North Africa (MENA).
beIN SPORTS will broadcast live races having the 100 per cent electric motorsport cars, highlight shows along with the series' 20-part magazine programme, Electric Odyssey.
The Extreme E season kick started with the inaugural race in Saudi Arabia on April 3. The Championship will next tour Senegal (May 29-30), Greenland (August 28-29), Brazil (October 23-24) and Patagonia (December 11-12).
By scheduling races in regions that are facing the effects of the climate crisis, like deserts, tropical rainforests and the Arctic, the objective of the championship is to increase viewers’ awareness of climate issues and encourage them to take measures to protect the planet.
With some of the biggest names in motorsport which includes Jenson Button, Sebastien Loeb and Jamie Chadwick - the series guarantees to be an exciting adventure for motorsport lovers in the MENA region.
Duncan Walkinshaw, Director of Programs at beIN MENA said: “We are delighted to broadcast Extreme E to our millions of subscribers all across the Middle East and North Africa. Extreme E is not only committed to raising awareness of climate change, but it is also focused on promoting gender equality and creating a level playing field for all, with 50 percent of its drivers being women. By broadcasting the series, we look forward to shining a spotlight on the inspiring women in motorsport, aligning with the ambition behind our beINSPIRED project.”
Ali Russell, Chief Marketing Officer at Extreme E added: “This is another great broadcaster relationship for Extreme E and I’m delighted beIN Group will be showing our unique sport for purpose.
“Our inaugural X Prix in AlUla, Saudi Arabia was a great success and we can’t wait to continue the race for both our planet and to crown the very first Extreme E champions as we look ahead to our second X Prix – the Ocean X Prix – in Lac Rose, Senegal at the end of May. It is going to a great spectacle for fans across the world.”
beIN entertains and operates in 43 nations in the world, including 24 nations across the MENA.
With 4K and Full HD broadcast on satellite, the beIN experience is also available on computer, mobile, tablet, and other devices via beIN CONNECT.
Extreme E extends its reach in South Africa with SABC
According to a press release by Extreme E, the path breaking electric SUV racing series, Extreme E has today announced that South Africa’s SABC (South African Broadcasting Corporation) will broadcast each five of this year’s X Prix live on its linear channels, SABC1, SABC2, SABC3 and SABC Sport Channel – which kick started with much anticipated debut X Prix which was held in AlUla in Saudi Arabia a couple of weeks ago.
With head offices in Johannesburg, the South African Broadcasting Company (SABC) is one of the country’s largest state-owned aggregates providing 19 radio stations and five television channels in the region.
The broadcast deal means fans in South Africa can witness Extreme E’s exciting race coverage along with its behind-the-scenes magazine show and documentaries like Climate Changers, How to Build a Race Car and Best of Extreme E - all free to air. Besides, Championship's coverage will be available on SABC’s digitals platforms like SABC Sport Portal, Telkom One OTT Platform and OpenView.
South Africa, like many places in the world, faces a host of climate challenges.
Climatically sensitive, the area already suffers from intense air pollution as 77% of the energy generated in the country is procured from coals resulting in vast deforestation which is equivalent to losing 20 football pitches every minute.
Ali Russell, Chief Marketing Officer at Extreme E said: “The impacts of climate change can be devastating, and nowhere is that clearer than in this region, where increasing deforestation and heavy use of fossil fuels is threatening an already fragile environment.
“Today’s agreement with SABC will allow Extreme E to reach a huge South African audience with our sport for purpose series. Our championship is so much more than just exciting electric racing, it’s the opportunity to raise awareness of climate change and highlight ways that we can live a less carbon-intensive lifestyle to protect our planet.”
Gary Rathbone, Head of SABC Sport said: “I believe the future of motorsport starts here with Extreme E, and SABC Sport is absolutely thrilled that we will be able to deliver this great new concept to our viewers on our channels. The fact that its’ focus goes way behind merely racing but delves deep into issues around the environment and the future of our planet's ecology makes Extreme E vital viewing in more ways than one.”
Some of the greatest names in motorsport that includes Jenson Button, Jamie Chadwick, Molly Taylor, Sébastien Loeb and Carlos Sainz, will lock horns for victory in ‘Star Wars pod meets Dakar Rally’ style-racing for the second X Prix to be held at Lac Rose, Senegal on 29-30 May. Every event is crafted to not only showcase the advantages of electrification through motorsport, but also to highlight the adverse effects of climate change.
In addition, the Championships makes it mandatory that each of the Extreme E teams must field both a male and female driver, for the first time in the world of motorsport.
The 1780-kilogram 2.3-metre-wide ODYSSEY 21, powered by hydrogen fuel cell technology, can accelerate from 0-62 mph in 4.5 seconds at gradients of up to 130 per cent.
Off the course story of Extreme E, the innovative racing championship with a purpose
According to a press release by Extreme E, the brand new electric racing series finished its debut X Prix last weekend at AlUla in Saudi Arabia with Rosberg X Racing as the winners. However, the series believes the real win was what Extreme E did off the course regarding climate change – one of the key drivers behind this one of its kind sport for purpose.
Extreme E is a Championship with a mission, to throw light at the destructive effects of the climate crisis and demonstrate positive measures that can be taken to safeguard the planet. The series has picked five remote locations for its X Prixs, with the first concluded in AlUla, Saudi Arabia, which was selected to highlight desertification, leading to a loss of biological productivity.
Alejandro Agag, Founder and CEO of Extreme E, said: “It has been two years in the making, but I’m thrilled that Extreme E’s first X Prix – the Desert X Prix – is complete.
“The weekend delivered on its promise of exciting racing, but more importantly our mission to race without a trace and leave a long-lasting positive impact. I’m very proud of what we have achieved in Saudi Arabia, from our talks on the St. Helena by world-renowned scientists focussing on the global climate crisis and solutions, through to our turtle conservation project with the Ba’a Foundation.
“Extreme E is much, much more than just motorsport and I hope people have taken away from it that the climate crisis is a major issue we are facing right now, and that there are many small actions we can take to save the planet.”
At every racing location, Extreme E will leave a long-lasting positive impact through its Legacy Programmes. In Saudi Arabia, the series collaborated with the Ba’a Foundation to extend its support for turtle conservation along the Red Sea coastline.
The project was disclosed on-board the St. Helena by members from Extreme E’s Scientific Committee, which was then followed by a tour to Ras Baridi - the place where this initiative will be focussed at, where several of the championship’s star drivers including Jenson Button, Sara Price and Jamie Chadwick come together for a beach clean.
Extreme E's floating centrepiece, the wonderful St. Helena, taking a centre stage in the Red Sea, hosted several workshops before the debut X Prix centering not only around the Legacy Programme, but also the broader climate change issue along with the solutions.
Hydrogen Fuel Cell
AFC Energy, that provides the championship with hydrogen fuel cell – facilitating the fleet of ODYSSEY 21s to be charged emission-free – made use of the Desert X Prix to sign a Memorandum of Understanding with Altaaqa, the operator and owner of one of the world’s biggest mobile diesel generator rental fleets. This will back the transition of the area's power generation industry to zero emission solutions making use of AFC Energy’s hydrogen fuel cell technology.
Many measures were taken to ensure Extreme E would remain the most sustainable event possible, right from zero single-use plastic on-site to communal water stations so reusable bottles could be filled along with sustainable and biodegradable food packaging by Polymateria to even feilding the bin police to make sure the people were recycling properly.
Extreme E Count Us In Challenge
Launched last month, The Extreme E Count Us in Challenge enables fans to take practical measures on climate change to bring down their carbon footprint. In the course of just three weeks, around 300 fans have already pledged to take steps that will help them lead a less carbon-intensive life.
However this leaderboard isn’t just a competition for the planet, as the side having the most number of fans committing their support will be given the Extreme E Sustainability Award at the end of this year, presently X44 is at the top of the table.
Extreme E’s next event, the Ocean X Prix, will be held from 29-30 May at Lac Rose, Senegal, Dakar.