NBA and Prasar Bharti announce content partnership

In a press release sent by the NBA, the National Basketball Association and Prasar Bharati (India’s public service broadcaster) have announced today about their new partnership that will have Doordarshan (DD) Sports and it’s youtube channel Prasar Bharti Sports broadcast classic NBA content along with documentaries, games highlights and public service announcements. The collaboration will feature daily content offerings consisting of Hardwood classics, NBA championship videos, marquee matchups, NBA TV specials and public service announcements. “We are pleased to partner with Prasar Bharti to offer classic NBA programming and highlights,” said Sunny Malik, Head of Global Content and Media Distribution, NBA India. “Prasar Bharti shares our vision of growing the NBA’s fanbase in India and providing a wide range of content to our fans nationwide.” Fans in India can catch up with the NBA on Facebook, Twitter, Instagram, Youtube and download the official NBA app on iOS and Android for daily news and updates. Tags – NBA, India, Basketball, DD sports, Doordarshan, Prasar Bharti


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