Sweden's Sportkanalen joins Extreme E's broadcast portfolio
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Electric off-road racing series Extreme E has announced Sweden’s leading channel Sportkanalen as a part of it’s broadcast menu. Sportkanalen will broadcast live coverage of Extreme E’s X Prixs along with preview, review and magazine shows in English and Swedish. Coverage will also be broadcasted on C More’s OTT digital platform.
As one of the top five leading countries in the uptake of electric vehicles, Sweden has an EV market share of 26 percent and a staggering 245% increase in sales in 2019. The country also boasts exceptional racing drivers such as Johan Kristoffersson who has already achieved honours along with Molly Taylor for Rosberg X Racing in Saudi last month.
Ali Russell, Chief Marketing Officer, Extreme E said: “Sweden is a vital market for Extreme E and I am delighted to welcome Sportkanalen and C More to our broadcast menu. The population’s increasing usage of electric vehicles is great to see, particularly as the benefits of electrification are one of the key pillars of our championship.
“In addition, we also have an impressive cohort of Swedish talent amongst our driver line up this year. We are thrilled to have the likes of Johan Kristoffersson, Mikaela Åhlin-Kottulinsky , Timmy Hansen and Mattias Ekström on the grid and I’m confident that this, as well as the ever-important environmental stories behind our sport for purpose series, will make for a captivating show for C More and Sportkanalen’s audiences.”
Johan Cederqvist, Head of C More channels and rights said: “Extreme E will be a strong complement to our other sports rights on Sportkanalen and C More. People in Sweden have a great interest in motorsport and Extreme E has a natural place in our portfolio.”
The championship is currently on its way to Senegal for the Ocean X Prix at the end of the month. The series has chosen to travel by sea aboard St. Helena to reduce their carbon footprint and conduct research on the marine environment.