Extreme E confirms broadcasting agreement with SuperSport

Electric off road racing series Extreme E has confirmed a broadcast contract with SuperSport, expanding its reach to over 50 countries in Sub-Saharan Africa including Nigeria, Uganda and South Africa. Based in Johannesburg, SuperSport International broadcasts some of the biggest sporting events such as the Premier League, PGA Tour, Moto GP, Formula 1 etc. The broadcast of Extreme E will be aired in English and French on SuperSport Motorsport, Blitz, Grandstand and can also be streamed on www.SuperSport.com and the SuperSport app. 

In a press release by Extreme E, Ali Russell, Chief Marketing Officer at Extreme E said: “We are thrilled to have reached this agreement with SuperSport. The emerging African market is hugely significant for us. SuperSport’s reach in Sub-Saharan Africa is unparalleled, making it an excellent addition to our broadcasting roster.

“Extreme E is so much more than just a race series – it’s an opportunity to tell a story. Audiences in the Sub-Saharan region have had the issue of climate change brought into sharp focus in recent years, and with Extreme E we hope to raise awareness further than ever before in a region where so much is at stake.

“The impacts of climate change can be devastating, and nowhere is that clearer than in this region, where increasing temperatures and declining rainfall is threatening already strained food security, whilst intensified flooding is damaging fragile shelters and increasing the spread of deadly diseases like malaria and dengue fever.”
Marc Jury, SuperSport Chief Executive said: “This is a wonderful addition to SuperSport's content slate, not least because we are in the business of storytelling and the narrative of Extreme E is so compelling. We are delighted that the calendar takes place in Africa, too, where the market is vibrant and has an appetite for motorsport."

After Extreme E’s inaugural race in Saudi Arabia, the teams are on board St. Helena yet again to travel to four of the planet's most remote locations to highlight the climate crisis impacted on these ecosystems. Extreme E is the world’s first gender-equal motorsport series consisting of a male and female driver in each team. Their next race will be held in Lac Rose, Senegal on 29th – 30th May followed by Kangerlussuaq, Greenland (28-29 August), Pará, Brazil (23-24 October) and Tierra del Fuego, Argentina (11-12 December).

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