Hero becomes new sponsor of iconic Dubai Desert Classic golf

Dubai, Jan 5 (PTI) The Dubai Desert Classic, an iconic event on the DP World Tour Championship, unveiled Hero MotoCorp as the new title partner of the tournament, the second Rolex Series event of the 2023 DP World Tour season.

The Hero Dubai Desert Classic brings together Hero MotoCorp, the world’s largest manufacturer of motorcycles, and the DP World Tour’s longest-running event in the Middle East.

The iconic tournament returns to Emirates Golf Club on January 26 and will run till January 29 for its 34th edition and will once again boast a stellar field headed by world no. 1 two-time Dubai Desert Classic winner Rory McIlroy.

The tournament was elevated to Rolex Series status in 2022 and next year will once again form part of the traditional ‘Desert Swing’, which annually attracts golf’s leading players to the region.

The four-week series of events begins with the Hero Cup – a new team match play contest aimed at giving European players experience in the format ahead of the 2023 Ryder Cup.

That will be followed by back-to-back Rolex Series events in Abu Dhabi and Dubai and concluding at the Ras al Khaimah Championship.

The new agreement extends Hero MotoCorp’s long-term relationship with the DP World Tour which began in 2015 at the Hero Indian Open.

Since then, Hero has also supported the Hero Challenge – a series of fast-paced showpiece events and short form social and digital content, which have taken golf to new audiences – as well as the Hero Open, which featured on the DP World Tour schedule from 2020 to 2022.

Hero will be title Ppartner of three events on the 2023 DP World Tour International Schedule — the Hero Cup, Hero Dubai Desert Classic and Hero Indian Open.

“We continue to have a long-term partnership with the DP World Tour and the Hero Dubai Desert Classic is an extension of this engagement. We are delighted to be associated with this iconic event and will now be supporting two much-awaited marquee tournaments in the Middle East – the Hero Cup and the Hero Dubai Desert Classic – as part of the traditional Desert Swing.

“It surely promises to be an exciting start to the season, and we look forward to seeing world-class golf on display,” said Dr Pawan Munjal, Chairman & CEO, Hero MotoCorp.

The Dubai Desert Classic was the DP World Tour’s first event in the Middle East region in 1989, cementing the Tour’s relationship with Dubai and the United Arab Emirates.

The historic event has been won by some of golf’s great names, including Major champions Seve Ballesteros, Ernie Els, Fred Couples, Jose Maria Olazábal, Mark O’Meara, Tiger Woods, Henrik Stenson, Rory McIlroy, Danny Willett, Sergio Garcia and Bryson DeChambeau.

Source: PTI News


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