Extreme E’s final races to be live streamed on Tik Tok for Senegal

The off road racing series, Extreme E, is all set for its Ocean X-Prix this weekend (29-30 May) at Lac Rose, Senegal and will yet again join forces with leading short video platform, TikTok to create digital live content to further bolster the championships social media offering.

Extreme E’s broadcast of its inaugural event in Saudi Arabia earlier last month attracted a mammoth 18.5 million views across its TikTok content.

Extreme E and Little Dot Studios, as part of the initial partnership, created an exclusive 90-minute production which enjoyed 360,000 views on Extreme E’s TikTok account during the maiden weekend providing a behind-the-scenes view at the personalities involved in the series.

For the upcoming Ocean X Prix this weekend, the parties will build on this format along with the bonus addition of the weekend’s final races also being streamed live on TikTok on Sunday May 30 in countries like Russia, France, Sweden, Norway, Finland, Denmark, Poland, Romania, Hungary, Israel, Saudi Arabia, Egypt, UAE, Morocco, Kuwait, Tunisia, Lebanon, Oman, Iraq, Qatar, Jordan, Mauritania and Bahrain.

In addition to this, the ‘behind-the-scenes’ live-streams, which proved to be very successful at the Desert X Prix in Saudi, will also be live from Lac Rose.

Ali Russell, Chief Marketing Officer at Extreme E, said: “The viewing numbers from our first event – the Desert X Prix in Saudi Arabia – were beyond phenomenal and I’m so thrilled that we were able to reach so many people with our unique championship broadcast.  TikTok is massive, and we know that over 60 per cent of its audience are ‘Gen Z’ers’ – the age group that is most concerned about the climate crisis – so to be able to fully engage with them like this is brilliant for our sport for purpose series.

“It’s fantastic that we can now add live streaming in addition to the races and behind-the-scenes coverage from our Ocean X Prix. This is an absolute game changer for our sport and I can’t wait to share Extreme E’s thrilling action and the stories of our championship from Senegal this weekend.”

Yannis Ioannidis, Global Business Development and Strategic Content Partnerships at TikTok said: “We are thrilled to expand our collaboration with Extreme E to include live-streaming of the final races as shown on TV in the agreed countries. TikTok Live is the ultimate destination for exciting live-streaming content and this new partnership with Extreme E will give our mobile-native community of users access to premium racing content for the first time ever.”


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