Electric race series Extreme E expands its digital reach in China

According to a press release by Extreme E, the brand new electric race series which made its much awaited championship debut in Saudi Arabia this weekend, confirmed today that China’s CCTV.com will also air the remaining four X Prixs through its sports platform.

CCTV.com is the online portal of China Media Group (CMG) and its sports platform is widely acclaimed as the first choice for sports lovers with its timely and fine coverage of top events such as Formula One, the Olympic Games, the Winter Olympic Games, FIFA World Cup, UEFA European Football as well as tennis, basketball along with many others.

Along with being aired live on CCTV.com, Extreme E’s exciting race footage can also be availed on Cbox and New TV, CMG’s fun and interesting apps which enables Chinese viewers to interact between large screen and small screen devices, and hence enhance the user experience while watching sport.

Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted to have confirmed Extreme E’s broadcast on China’s CCTV.com as well as being available on its state-of-the-art apps, Cbox and New TV – these are hugely exciting technologies that will bring an even greater audience to our championship.  One of the missions of Extreme E is to highlight climate issues and encourage change and we can only do that by reaching as many viewers as possible.

“In addition, I’m confident that CCTV’s sport loving viewers will be thrilled by our innovative race format whilst at the same time, be fascinated to learn the stories behind the series.”

Extreme E is a sporting event with a purpose and aims to bring into the limelight the climate emergency that is affecting the entire world. By touring five distant destinations this year, starting with Saudi Arabia, followed by Senegal, Greenland, Brazil and Patagonia – all of which have been adversely hit by the climate crisis – the event will highlight the devastation caused by climate issues, and encourage change, while leaving behind a long sustaining positive impact by its Legacy Programmes.

Besides, racers compete in an all-electric SUV – ODYSSEY 21 – to advocate the benefits of e-mobility, and as the biggest names in electric vehicle production and sales, it is important to bring China on this endeavor and continue to display new technologies.

The series also features a unique viewing format, as races will take place without spectators and aired as two-hour programs in an effort to minimize the championship’s carbon footprint. Not just that, the championship will transport the racing equipment by sea on its floating centerpiece, the wonderful St. Helena which will soon leave Saudi Arabia and move forward on its journey to Senegal for the Ocean X Prix starting from 29-30 May. 


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