Disney Star surpasses the season’s total audience reach in just 29 matches, breaking the 40 crore viewership mark

For the first 29 games, 40.9 billion spectators tune in the 27.3 Crore reach in Hindi-speaking markets was the biggest ever

(Cricket news) Disney Star has increased their viewership by over 40 crore for the live broadcast of the first 29 matches of the TATA IPL 2023, a 24% increase in TVR over the previous season. Additionally, the reach of the live broadcast of the first 29 games was 3.7 crores larger than the total audience of the 2022 edition. For the live coverage of the first 29 games, Disney Star also had the highest reach ever across all IPL editions in Maharashtra, Gujarat, Rajasthan, UP, and MP.

In addition, across all IPL editions, the broadcaster has seen a startling increase in the number of children (2 to 14 years old) tuning in, which is great news for companies marketing to this demographic. Additionally, an increase of 58.7% over the previous season brought in 9.32 Crores children to watch the live broadcast of the first 29 games. 

For the first 29 matches, almost 25 crore premium viewers from NCCS A & NCCS B watched the live broadcast on the Disney Star Network. Over the course of 15 years of IPL, including the covid years, the reach attained by these two consumer cohorts is the largest. This accomplishment demonstrates the League’s rising popularity and the broadcaster’s capacity to engage viewers of all ages with top-notch content.

Sanjog Gupta, Head of Sports at Disney Star, said, “IPL on Disney Star continues to register new highs. Competitive matches and strong individual performances powered by Star Sports’ world-class programming, key partnerships, and sustained marketing efforts to recruit audiences have sustained the upward trajectory of viewership. The highest-ever viewership in the Hindi-speaking markets, premium audiences (NCCS A) and Kids’ demographic (2-14 years) shows that our #BetterTogether campaign, seeking to galvanize familial and community viewing, has hit the mark. We are thankful to the millions of fans who have made Disney Star their preferred destination for a seamless and enhanced experience of IPL”.

Additionally, Disney Star has attained its greatest audience penetration in Hindi Speaking Markets (HSM). An IPL first, more over 27.3 crore people tuned in to watch the live telecast. Additionally, Star Sports 1 (Hindi) has been the top channel for three weeks in a row, making it the go-to place for cricket fans all throughout the country. The second-highest simultaneous viewership in IPL history, 5.2 crore people tuned in to see the high-octane match between CSK and RCB.

In addition to breaking TV audience records, Disney Star broadcasting in high-definition (HD) has achieved new heights. With 6.6 crore viewers tuning in to the HD broadcast, the network attained the highest-ever HD channel reach. This figure is three times higher than it was the previous year, indicating an increasing propensity for watching sports in high definition.

The IPL Trophy Tour, the Fan Bus, #MySocietyStadium, and The Incredible School Quiz—India’s largest-ever school quiz—along with the #AskStar initiative have given fans the chance to develop a closer bond with the premier competition and boost the league’s overall engagement. The exclusive partnership with META Influencers has also made it possible to harness the power of social media and provide the IPL a new perspective, giving the fans a fun and engaged experience.

Disney Star has won fans’ praise for its fan-centric strategy and technological advances in broadcasting, and the broadcaster is committed to giving everyone who tunes in to watch the TATA IPL 2023 on television an unparalleled and captivating viewing experience.

Also read: RR host CSK as the Royals look to go back to the top of the IPL standings

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