New Delhi: Global sports brand PUMA has today announced its extension of partnership with former Indian Cricketer Yuvraj Singh. The star allrounder has been associated with the brand for over a decade. Moving from cricket to the fast lane, Yuvraj Singh will now be seen in a new avatar as the face of PUMA Motorsport in India, displaying his liking for fast cars and sports-inspired fashion. With this association the 2011 World Cup Champion has joined the brand’s global league of greats like Thierry Henry, Boris Becker and Usain Bolt.
One of the most stylish players on and off the field, Yuvraj has a range of mean machines adorning his garage. A great fan of Formula 1 driver, Max Verstappen, Yuvraj fondly follows the Scuderia Ferrari Formula1 team.
Commenting on his association with PUMA, Yuvraj Singh said,“I share a long and fruitful relationship with PUMA, it’s like family. They have supported me through every point of my career—highs as well as lows. I am excited to continue working with the brand, blending my love for fast cars and style through PUMA’s motorsport–inspired collection.”
PUMA is globally associated with Scuderia Ferrari, Mercedes-AMG Petronas Formula One Team, Aston Martin Red Bull Racing, BMW M Motorsport and Porsche Motorsport. With India being one of the greatest markets for PUMA motorsport, the sportswear brand looks forward to capitalising on the increasing demand for street style products inspired by performance gear.
Abhishek Ganguly, Managing Director, PUMA India & Southeast Asia added, “PUMA and Yuvraj share a deep emotional bond that only grew stronger over the years. His relentless courage and indomitable attitude perfectly embodies the spirit of our brand. Whether it’s his sporting exuberance or his sense of style, he has always been a role model of innumerable Indians. We cannot be happier about our continued relationship with Yuvraj. His love for F1, fast cars and orientation towards sports-inspired fashion makes him a perfect fit to represent our motorsport collection in India.”
