Solgaard teams up with Extreme E to provide sustainable luggage

London: Extreme E, the innovative electric off-road motorsport series has joined forces with Solgaard, the premium travel and lifestyle brand, to provide its 2021 team with sustainable luggage and travel gear created from upcycled ocean-bound plastic ahead of the Ocean X Prix scheduled to take place in Senegal on 29-30 May, 2021.

Canadian-Norwegian entrepreneur Adrian Solgaard founded the Solgaard in 2016 with an objective to utilise ocean-bound plastic in its range of premium, yet sustainable, tech, travel and lifestyle product portfolio. The pioneering company has been instrumental in preventing over 7 million plastic bottles from entering the ocean in the last 2 years.

Besides, for every one of its products sold, Solgaard guarantees that it prevents 229 plastic bottles from entering into the world’s waters.

Similarly, one of Extreme E’s key objectives is to underline the damage caused by plastic waste, not just in the oceans but also on land. The environment-conscious sport for purpose championship has undertaken beach ‘clean-ups’ in its distant race locations which includes Saudi Arabia and its next location in Senegal as part of the series'  Legacy Programme. The debris gathered from these locations is then recycled and given a new life as the championship trophies and other useful materials for the series.

1x1 Solgaard teams up with Extreme E to provide sustainable luggage

Ali Russell, Chief Marketing Officer at Extreme E said: “We are delighted that Solgaard has chosen to supply Extreme E with its premium luggage. Not only does it make a fantastic product which will be hugely beneficial to our team as it travels around the globe, the company also shares many of our core values regarding sustainability.

“Plastic pollution is a major global environmental crisis and anything that we can do to halt its fugitive effects is vital. Teaming up with Solgaard marks yet another way that Extreme E is able to bring people, locations and companies together to inspire actionable change.”

Adrian Solgaard, Solgaard Founder and CEO said: “Solgaard is proud to support Extreme E on this exciting journey at the intersection of sustainability and adrenaline, electrifying the deserts to save our ocean and the planet. We are thrilled to share our goal of increasing global awareness and education about the ocean plastic crisis with the Extreme E team and supplying Solgaard’s sustainable luggage and travel gear; produced with the smallest possible footprint through a circular supply chain using upcycled ocean-bound plastic.”

The Extreme E season started with the opening race in Saudi Arabia on April 3 and will now go on to race in Senegal (May 29-30), Greenland (August 28-29), Brazil (October 23-24) and Patagonia (December 11-12).

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