Extreme E flying high with British Airways

Extreme E, the pioneering electric SUV racing series, has announced that its hit magazine programmes – How to Build a Race Car, Electric Odyssey and Climate Changers have been included by British Airways for its exclusive in-flight entertainment channel, High Life.

High Life entertainment has been made accessible to passengers on all of British Airways’ long journey flights and gives the  best choices of movies, sport, TV shows and interactive games.and other forms of entertainment. Tapping a potential audience of up to 1.4 million per month, High Life is considered to be one of the top and most widely watched in-flight broadcasting channels and boasts a multitudes of up-to-the-minute blockbuster movies together with classic TV favourites and jaw dropping documentaries.

The Extreme E is best suited for individuals who have the hunger for adventure and excitement. With exclusive behind-the scenes access to the creation and progression of this ground-breaking motorsport series, the program takes the viewers on a trail all the way from the championship’s beginning through to the mind-blowing race action, the people and brains behind the brilliant concept, as well as the stories of climate change, science, exploration and passion evolving around the series. 

Also read: Extreme E teams up with award-winning sustainable brand GROUNDTRUTH

Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted that British Airways has chosen Extreme E’s magazine shows for its prestigious High Life entertainment package. Our sport for purpose championship has so many fascinating stories to tell – everything from the creation of the incredible ODYSSEY 21 electric race car to life on our ocean centrepiece, the St. Helena. These programmes add so much additional depth to the championship and extend the conversation outside of the racing itself.

“Extreme E’s plethora of behind-the-scenes content which includes the fascinating people, the technology, the science and the legacy initiatives, all make for compelling viewing not only for lovers of motor sport but for anyone with a sense of adventure and care for the environment and I’m confident they will delight and entertain BA’s discerning traveller.”

In Motor Sports news, Extreme E  – a sport for purpose races in remote locations damaged by the climate crisis, and in each of those areas targets to make a long-lasting positive influence through its Legacy Programmes. The series is supporting turtle conservation along the Red Sea coastline, an educational programme in Greenland in collaboration with UNICEF and mangrove planting in Senegal.
 

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